North Florida Sales is a locally owned and operated company. Started in 1995, NFS strives to be a leader in sales and service in the beverage industry in Jacksonville and Lake City, FL. Our owner and President, Pinky Pelham, has over 40 years in the beer industry, having owned and operated distributorships in Kentucky as well as Florida. North Florida Sales distributes Anheuser-Busch products as well as fine import and craft brands along with non-alcoholic brands and spirits.