Diamonds Direct (formerly Global Diamonds) is Jacksonville''s top destination for diamonds and fine jewelry. With over 20 years in the jewelry industry, Diamonds Direct is set apart from the rest because of a unique direct diamond importer approach. Diamonds Direct controls the process from sourcing, cutting, polishing, and distributing diamonds, cutting out the many middlemen associated with traditional jewelry retail. This not only allows Diamonds Direct to offer the largest selection, but also the best quality diamonds at the absolute lowest prices. Diamonds Direct thinks globally and acts locally. The company is proud to be the Official Jeweler of the Jacksonville Jaguars and North Florida Athletics, as well as a business partner to the Jacksonville Zoo. Through various activations, Diamonds Direct gives back a significant portion of its success to non profit organizations on the First Coast. The beautiful showroom is located in the Markets at Town Center, between West Marine and REI, and houses a seemingly endless selection of diamonds and top bridal designers, we well as an expansive selection of pendants, earrings, bracelets, pearls, and gemstones. The store does not currently carry watches, but can source various pieces from its luxury watch boutique at their flagship location in Charlotte, NC. Visit Diamonds Direct, a proud JAX Chamber Member, and see how they have revolutionized the way Jacksonville buys diamonds and fine jewelry. Be sure to ask about exclusive Chamber discounts as well.