We have earned this reputation through our dedication to a long term "Quality Philosophy." That being, fine quality will bring customers back and create new customers through the endorsements given to Underwood's by our satisfied customers. However, we define quality differently than most stores; because with us, quality is not just materials and craftsmanship, it also includes design, presentation, service, integrity, and your experience in our store. The result of this philosophy is the satisfaction a customer feels when they have chosen that special gift from Underwood's.