GENERATION W, a women's leadership conference, is a generation of women who care deeply about the world in which they live, who are seeking knowledge, desire self improvement and are motivated to make a difference in their communities, their country and their world. Improving and motivating women and inspiring women's leadership is one of our most vital assets. Women make up nearly half of our talent pool and when you engage women, you see a 23% increase in return on investment and a 43% increase in return on engagement.