Customer Discovery & Development: A Six-Part Dual Program to Build Smarter Businesses

Dates: Thursdays, September 4th, 11th, 18th, 25th and October 2nd & 9th

Time: 10:30 AM – 12:00 PM (each day)

Format: In-person, hands-on learning

Program Overview

This immersive six-part program is designed for growth-focused business owners ready to build smarter, more profitable businesses by deeply understanding their customers. By combining the strategic rigor of Customer Development with the insight-gathering power of Customer Discovery, this program equips participants with the tools, frameworks, and real-world practices to systematically uncover customer needs and translate them into better products, services, and business models.

Participants will move beyond assumptions and “gut feelings” to apply evidence-based approaches to validating ideas, refining value propositions, and designing customer-centric experiences that fuel long-term growth.

By the end of the program, you’ll be able to back your decisions with measurable evidence and know where to find your best-fit customers using data.

Each session will include interactive workshops, peer feedback, and real-time application of tools, ensuring that participants leave with not just knowledge—but also actionable outputs for their business.

Who Should Attend

This program is ideal for:

Business owners, startup founders, and solo entrepreneurs who want to grow their enterprises
Teams developing new products or services
Entrepreneurs looking to pivot or refine their current business models
Anyone eager to validate their ideas with real customer feedback

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Customer Development & Discovery 6-part Workshop