Jacksonville institutions enter sponsorship agreement to drive community engagement and student-athlete programs
JACKSONVILLE Fla. — December 17, 2025 — Radifi Credit Union is now a Proud Partner of Jacksonville University (JU) Athletics, solidifying an exciting new partnership between two longstanding Jacksonville institutions. Through this collaboration, RadiFi will team up with JU Athletics for in-game activations and on-campus community engagement, alongside recognition across JU’s athletic programs.
The three-year partnership includes several high-impact initiatives aimed at supporting student athletes and the broader Jacksonville community. RadiFi will participate in JU’s annual Charter Day celebration, sponsor all student-athlete community service initiatives and host literacy programs designed specifically for student-athletes. A “Small Business Spotlight” will direct attention to a small business during every home, regular-season men’s and women’s basketball game. This partnership also creates opportunities for RadiFi to engage student-athletes as they prepare for life after graduation, such as through Career Design & Exploration Center workshops, job postings and one-on-one interviews with upcoming graduates.
These programs reflect both organizations’ dedication to fostering educational and personal development opportunities for the next generation of Jacksonville leaders.
"RadiFi Credit Union is all about helping our members 'make waves' in their financial lives. Partnering with JU Athletics — home of the Dolphins — is a natural extension of that mission," said John Servos, CEO and President of RadiFi Credit Union. "We are excited to support student athletes, engage with the broader JU community and work together to serve Northeast Florida in meaningful ways."
As part of the sponsorship, RadiFi will also be recognized through the “RadiFi Ridiculous Play of the Game,” highlighting standout athletic performances on social media across all JU sports. Additionally, RadiFi will serve as the sponsor of the men’s basketball game on January 24, 2026, in celebration of Small Business Night. This recognition builds on the credit union’s commitment to the region’s economy through banking services, including business lending.
"We are grateful to RadiFi Credit Union for committing to the JU community in such a meaningful way," said Rick Canter, Associate Vice President and Deputy Athletic Director. "With both organizations sharing a rich history of serving Jacksonville for more than 90 years, this partnership strengthens our ability to prepare our student-athletes for a lifetime of success on and off the field."
Fans and community members can learn more about Jacksonville University Athletics and explore ways to engage with RadiFi Credit Union at Jacksonville University - Official Athletics Website and RadiFicu.org.
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About RadiFi Credit Union:
Established in 1935, RadiFi Credit Union, formerly known as JAX Federal Credit Union, has been a trusted financial partner for nearly 45,000 members across Duval, Clay, St. Johns, Baker, and Nassau Counties. RadiFi Credit Union is committed to empowering its members to realize their hopes and dreams through tailored financial solutions and personalized service. With eight branch locations, RadiFi offers a robust digital banking platform and access to over 5,000 Shared Branching locations and nearly 30,000 surcharge-free ATMs nationwide.