JACKSONVILLE, FL (April 14, 2026) – Scenic Jacksonville Board President Bill Hoff, Jr. announced today that Litsa Dawkins has been named executive director, succeeding Nancy Powell, who retires on April 17.
“We are very pleased to welcome Litsa to Scenic Jacksonville, where she will work closely with civic, business, city and nonprofit leaders along with grassroots efforts to preserve and enhance the character and beauty of our city. Litsa’s career experience and nonprofit volunteer roles align with our vision to grow the organization’s impact and reflect a strong capacity to advance our mission in both strategic and operational ways. This is a win for our city and its long-term future.”
“I am excited to build upon the great work that started with our founder, Bill Brinton, and accelerated in the past six years under Nancy Powell,” said Dawkins. “Scenic Jacksonville has a talented and passionate Board of Directors, and their long-term efforts have made such a positive impact. As our city grows, I am grateful to have the opportunity to collaborate and advance initiatives aimed at improving our scenic environment of livability, walkability, sustainability and overall quality of life.”
Dawkins brings over a decade of experience across the legal and commercial real estate sectors. In her prior role at NAI Hallmark, she served as Director of Operations, where she led strategic business and people operations, change management, and initiatives that drove organizational effectiveness and community impact.
Her nonprofit experience includes fundraising, event and volunteer initiatives with Dreams Come True, Brooks Foundation, Keep Jacksonville Beautiful, and Public Trust Environmental Legal Institute of Florida. A native of Jacksonville, Dawkins graduated from the University of North Florida with a Bachelor of Science in Communications.
Litsa began her new role on March 16. She can be reached at litsa@scenicjax.org.
Litsa Dawkins headshot
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ABOUT SCENIC JACKSONVILLE
Scenic Jacksonville, Inc. is a 501(c)(3) non-profit advocacy organization working to ensure the city’s natural and built environments continue to be both beautiful and resilient for citizens, businesses, and visitors alike. The organization hosts the annual Great Cities Symposium and Scenic Visions program, and is a founding member of both the Riverfront Parks Now coalition and Jacksonville Climate Coalition.
Focus areas include elevating the design and pedestrian experience of our built environment, streetscapes, parks and public spaces; reducing visual blight from billboards and utilities; protecting and expanding the tree canopy and natural landscapes and advocating for historic preservation and unique neighborhood character.
Learn more at scenicjax.org and follow on Facebook @scenicjacksonville, Instagram @scenicjax or Linked In.