New name and branding builds on decades of quality craftsmanship and customer service in Northeast Florida
JACKSONVILLE, Fla. (July 20, 2026) – There’s a new name for a premier roofing, siding, windows, and stucco contractor in Northeast Florida, but the same quality and attention to detail since 1995 remains.
Martin Home Exteriors is now Full Strength, a branding change that reflects the evolution of the company and positions it for future growth. The rebranding includes a new face of the company, Hammer the Pink Elephant, embodying the strong, impenetrable hide of the powerful elephant.
“We’re adding to our team, growing to serve more customers and thought this was the ideal time to rethink everything,” Full Strength President and CEO Tony Munoz said. “When you think of what your roof and the outside of your house needs to be to stand up to the sun and wind and rain of Florida, it needs to be strong and tough and resilient. We’ve always brought that, but now it’s right there in our name.”
Full Strength works on the entire exterior of a home, commercial building or multi-family development, including roofing, siding, windows, and stucco.
In Munoz’s more than three decades as a general contractor, the company has worked on more than 3,000 projects. Expansion plans also include new offices on Atlantic and University boulevards and a growing fleet of pink work vans with Hammer on the side.
“We’re having fun with this, and why not, right?” Munoz said. “But the reality is, in this business you need to stand behind the quality of your work, which we’ve done for decades and will continue to do going forward.”
About Full Strength Exteriors
Full Strength Exteriors, formerly known as Martin Home Exteriors, is a licensed and insured general contractor specializing in roofing, siding, stucco and windows. Since 1995, the company has served Northeast Florida, including Clay, Duval, Nassau, St. Johns and Putnam counties. To learn more or book a free estimate, visit callfullstrength.com or call 904-344-8823.
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Matt Galnor, Bachman Galnor Communications Matt@bachmangalnor.com, (904) 472-4196