Local transition reflects broader evolution across the Ronald McDonald House community while reaffirming longstanding commitment to families
JACKSONVILLE, Fla. (October 15, 2026) – Ronald McDonald House Jacksonville today officially unveiled its refreshed brand identity, joining Ronald McDonald House programs around the world in a shared evolution reflecting the organization's continued growth while honoring more than five decades of serving families with seriously ill or injured children.
The refreshed identity introduces a modern visual look while remaining rooted in the organization's enduring purpose: to remove barriers, strengthen families and promote healing when children need healthcare.
As one of the final Ronald McDonald House programs to adopt the new identity, Jacksonville's transition reflects a thoughtful approach to implementing the global brand locally. Families, volunteers, donors and community partners will begin seeing the refreshed logo, colors and design across signage, digital platforms, printed materials and communications beginning October 15.
"The Ronald McDonald House has grown tremendously over the past several decades, and our brand should reflect who we are today and where we are headed," said Joey Leik, President and CEO of Ronald McDonald House Jacksonville. "While our look is evolving, our mission remains exactly the same. Every day, we are focused on keeping families together, removing barriers to care and creating a place where families can find comfort, connection and support during some of life's most difficult moments."
For nearly four decades, Ronald McDonald House Jacksonville has evolved to meet the changing needs of families facing a child's medical crisis. From expanding programs and services to enhancing spaces designed for community and stability, the organization continues to ensure families have the support they need while staying close to the medical care their child depends on.
The refreshed brand also reflects the evolution of the broader Ronald McDonald House community, bringing together Houses and Family Rooms under a more unified identity while maintaining the local connections that have made each chapter an essential part of its community.
Although the appearance is changing, the organization's commitment remains steadfast. Ronald McDonald House Jacksonville will continue providing care and a village for families with children receiving medical treatment, made possible through the generosity of donors, volunteers, corporate partners and supporters throughout Northeast Florida.
Community members can learn more about the refreshed brand and Ronald McDonald House Jacksonville's mission by visiting ronaldmcdonaldhousejax.org.
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About Ronald McDonald House Jacksonville
Ronald McDonald House Jacksonville is dedicated to enhancing the health and well-being of children by providing lodging, meals, transportation and a community of care to critically ill children and their families who need to be near a hospital for treatment. Over the past 36 years, our staU, volunteers and community partners have provided care, comfort and kindness for over 44,600 families. For more information about our mission and programs, visit ronaldmcdonaldhousejax.org.