Jacksonville News

Press Release: Mary Fisher Retires

Jacksonville, FL – Mary Fisher has completed the sale of Fisher Agency to Erin Gordon,
a digital, traditional, and creative marketing professional and entrepreneur. Fisher
Agency is known and well-respected throughout Northeast Florida and Southeast
Georgia for branding, website and branding solutions, and public relations. The agency
has grown exponentially to national prominence for digital advertising and social media
expertise, especially for franchises.
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Mary’s career started in 1979 as a graphic designer working with Lee Printing and later
as Creative Director of Jacksonville Magazine.
Subsequently, she found her wings as a woman entrepreneur and started Mary Fisher
Design (1989), which became Fisher Design & Advertising and later evolved into the
full-service company Fisher Agency. Mary witnessed significant growth in the following
years as one of the first woman-owned website design companies in America. Mary
merged (2020) Fisher Agency with Savvy Partner, led by Erin Gordon, who purchased a
controlling interest. This strategic acquisition played a vital role in Mary's carefully
orchestrated transition plan. Mary, acknowledging Erin Gordon's capabilities, held in
deep respect, and she was carefully chosen as a successor, ensuring the ongoing
legacy of the Fisher Agency. On April 1, 2024, Mary officially retires and continues as a
consultant, as needed.
Under Mary’s legacy, Fisher Agency’s client-focused and ethical reputation reaches far
and wide with impressive clients from dozens of business sectors. Client lists include
Mayo Clinic, Baptist Health, Watson Realty Corp., Ace Hardware, Jacksonville
Orthopaedic Institute, Alivia Care and Community Hospice & Palliative Care, Arizona
Chemical, Gate Petroleum, Jacksonville Suns, Brumos, Patriot Rail, and many banks
and credit unions, just to name a few.
Fisher was honored as one of Jacksonville’s “Most Alluring People” (1990) by
Jacksonville Magazine; “Entrepreneur of the Year” (2007) by Women Business Owners
(WBO) of North Florida “Entrepreneur of the Year”; and “Woman of Influence” (2015) by
Jacksonville Business Journal.
Mary faced and overcame insurmountable odds during her four-decade career. The
biggest hurdles were major injuries in a serious car accident resulting in being T-boned
by a drunk driver. She suffered 13 broken bones and severe internal injuries, requiring a
month in the hospital followed by many more months of grueling rehab. Mary
persevered throughout and continued to run the company and moved it forward.
Her legacy is paired with passionate inspiration as a role model for fellow business
owners and a mentor to students from FSCJ, UNF, Junior Achievement, Chamber of
Commerce, Women’s Business Center’s Athena PowerLink, and Women Business
Owners of North Florida. Mary believes in giving back and always gives a hand to
people and causes she cares about.
Mary’s new endeavor reflects a heartfelt desire to support our veterans by honoring her
father, a WWII Burma Banshee fighter pilot, veteran husband, and brother. She has just
finished www.burmabanshees.com and supports the corresponding Burma Banshees
Facebook page. Mary is proud to continue supporting military veterans after retirement.
Friends will see Mary on the Queen’s Harbour Golf Course, enjoying a crab leg feast at
her favorite restaurants, or just around town as she celebrates more than four decades
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of “a job well done” as she passes Fisher Agency on to Erin Gordon and the next
generation to a create an even more successful business future.
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