Jacksonville, FL: WJXT and WCWJ Jacksonville are thrilled to announce the appointment of Cherish Geter as our new General Sales Manager and David Girvan as Director of Technology.
Cherish brings a wealth of experience and a proven track record of success from her previous role as the Director of Sales at WJBF-TV in Augusta, Georgia.
At WJBF-TV, Cherish spearheaded strategic sales initiatives and drove significant revenue growth while adeptly navigating the dynamic and evolving media landscape. Her innovative approach and leadership were instrumental in achieving and surpassing sales targets.
Before her promotion to Director of Sales, Cherish excelled as the Local and Digital Sales Manager at WJBT-TV. While in that hybrid role, she was able to lead a high-performing sales team to surpass revenue objectives, implement both high and mid journey campaign strategies, and seamlessly integrate digital media to increase consumer outreach. Her efforts resulted in consistently exceeding revenue objectives and setting new benchmarks for success.
Cherish’s extensive professional background also includes her role as Digital Sales Manager at WJBT-TV, Account Executive at WSB-TV in Atlanta, Georgia, and Account Executive at WFXG-TV in Augusta, Georgia. Her diverse experience in these positions has equipped her with a deep understanding of the media sales industry and a comprehensive skill set that she will bring to her new role at WJXT and WCWJ.
A native of Augusta, Cherish holds a bachelor’s degree in communications from Augusta University and a master’s degree in philosophy & religious studies from Howard University in Washington, D.C.
"We are excited to welcome Cherish to our team," said Terri Cope Walton, Vice President and General Manager at WJXT and WCWJ. "Her impressive background, strategic vision, and commitment to excellence make her the ideal leader to drive our sales efforts forward and achieve new heights of success."
Additionally, Terri Cope Walton announced the appointment of David Girvan as the new Director of Technology. David joins us from Alaska, where he served as the Gray Media Group Alaska Director of Technology/Chief Engineer for KTUU, KYES, KAUU, KATH, KYEX, KSCT and KUBD. Said Cope Walton, "David's extensive experience and proven expertise in broadcast technology will be invaluable as we continue to innovate and enhance our technical operations.”
In his previous role, David was responsible for overseeing all aspects of studio and transmitter technology across multiple locations including Anchorage, Juneau, Sitka, and Ketchikan. He also provided regional engineering support for facilities in Fairbanks, Healy and Delta Junction. Notably, David was the technical lead for all remote productions, including race coverage and special broadcasts for the Iditarod.
Cherish begins August 5, 2024, and David begins August 12, 2024.
About WJXT Channel 4
WJXT Channel 4 and News4JAX.com provides news, information and entertainment to the Northeast Florida and Southeast Georgia region. As the market leader, The Local Station is committed to bringing quality news and programming to the local community it serves. The station is owned by The Graham Holdings Company (NYSE: GHC) and is one of seven Graham Media Group stations along with WCWJ Jacksonville, WSLS Roanoke, KPRC Houston, WKMG Orlando, KSAT San Antonio and WDIV Detroit.
About WCWJ Channel 17
WCWJ Channel 17 provides entertainment, local sports and programming to the Northeast Florida and Southeast Georgia region. The station is owned by The Graham Holdings Company (NYSE: GHC) and is one of seven Graham Media Group stations along with WJXT Jacksonville, WSLS Roanoke, KPRC Houston, WKMG Orlando, KSAT San Antonio and WDIV Detroit.
About Graham Media Group
Graham Media Group is comprised of seven local media powerhouses, plus Graham Digital, Omne and Social News Desk – all delivering local news, programming, advertising solutions and digital media tools for television, online, mobile, streaming, podcasts and audio devices. We are dynamic, local brands that extend well beyond traditional broadcast television. Our work helps inform, celebrate and knit together the communities we serve.
Headquartered in Detroit, GMG operates in four states: KPRC–Houston, WDIV–Detroit and WSLS–Roanoke (NBC); KSAT–San Antonio (ABC); WKMG–Orlando (CBS); WJXT–Jacksonville (fully local), and WCWJ–Jacksonville (CW). Graham Digital is a digital media and technology development group widely recognized as a top industry innovator. Omne is a leader in results-driven marketing solutions. Social News Desk provides its 2500+ worldwide newsroom-customers with a single dashboard to publish, measure, curate and monetize local news content on social platforms. Website: https://www.grahammedia.com/
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